Facebook, Twitter, LinkedIn, YouTube, Flickr, Bebo, Wikipedia…the list that covers so-called ‘Social Media’ seems to be growing everyday. We’re using it, we’re talking about it, we’re being bombarded with social media stories everywhere.
And our customers are spending a lot of their time on social websites; in fact a study by Nielsen found that one in every six minutes is spent on a social site! So what more can be said? We think a lot!
Rory Sutherland, IPA president and Vice Chairman of Ogilvy Group UK and John Bell, Managing director of Ogilvy WW 360 digital influence team and President of WOMMA (Word of Mouth Marketing Association), together with invited partners will be sharing their insights and experience on the 29th September at the Ogilvy office in Canary Wharf from 1.30pm.
We’ll also be putting on an expo of some of the most established social media companies, allowing you to explore how their solutions can be of value to your brand. Our exhibitors will be available from 9.30am. We are holding an hour’s session in the morning where we have several partners available to discuss Communities in more detail.
Afterwards, you and your clients will be able to meet Kenneth Roman, the former global chairman and CEO of Ogilvy. Ken will be signing copies of his acclaimed biography of David Ogilvy, The King of Madison Avenue. More details on this in due course.
Please note: Social Media and CRM guest speakers will start from 1.30pm.





| 09.30am – 17.30pm | Exhibitors display | |
| 10.30am – 11.30am | Communities Forum | |
| 13.30pm – 17.30pm | Social Media and CRM guest speakers | |
| 17.30pm | Kenneth Roman book signing |
On 29 September, 150 Ogilvy clients, colleagues and partners gathered to discuss the growing power that social media plays in connecting to and building relationships with customers.
We framed the day's presentation with CRM in the Social Age: How OgilvyOne helps clients connect with customers. Brian Jensen @ OgilvyOne identified four key practices in social media, each of which was expanded upon by leading industry experts:
Listen for insights from conversations that drive engagement Alan Ault @ Wavemetix demonstrated how listening is the first step, how your customers are having conversations about you whether or not you're listening, and that companies can start small and then scale their listening for maximum insight. The ability to tap into the biggest real time focus group - whatever you marketing purpose - is available at your fingertips.
Participate with customers in authentic conversations Simon Mulcahy @ Salesforce.com showed how companies are using social media to create communities for customer conversations, and participate in existing customer conversations about products and services in social media as well as activating these ideas on branded platforms like dellideastorm.com. More than providing companies with insight this active listening approach can build customer relationships, loyalty and positive word of mouth.
Activate influence in and outside of your customer set. Keynote Speaker John Bell @ Ogilvy 360 Digital Influence introduced Social Influencer Relationship Management. Social IRM starts with identifying who are the key influencers for on-line conversations in your category and then leverage the principals of CRM to engage and build genuine, strong, long-term relationships with them that benefit the brand and the influencer group.
Engage communities with brand value exchange wherever they gather. Peter Friedman @ LiveWorld showed how companies can develop engaging communities on their own site or in social media, and turn these into real destinations for consumers to build customer and business value facilitated by the brand.
To demonstrate how one of our client's are using social media to transform relationships, Brooke Molinaroli @ BT introduced us to BTCare on Twitter, 'their helpdesk in real-time on steroids' which is proactively find customers needing help and support. (No longer available for download)
Rory Sutherland @ Ogilvy closed the session by reminding us that the power of social was the opportunity to connect or service our customers in real-time (the most powerful context) and that money isn't the only currency of value exchange.
Thank you to everyone involved in making the day a great success.
Have any feedback? Join the conversation @Ogilvysocial. Interested in any of the capabilities mentioned above speak with your Ogilvy contact or e-mail chris.slough@ogilvy.com
Social media in plain eglish