RORY SUTHERLAND
Executive Creative Director and Vice-Chairman,
OgilvyOne London and Vice-Chairman, Ogilvy & Mather UK

Rory achieved a certain international notoriety in 1996 when his credit card details were stolen during an online purchase of chilli sauce. Perhaps surprisingly, he remains an enthusiastic advocate of new media and new means of advertising and customer engagement (he is a devotee of Howard Luck Gossage). He is committed to helping marketers better understand human behaviour, and provides insights through his blogs, twitter account and column in The Spectator. Recently he has launched #OgilvyChange, a new agency division meant to encourage clients to use cognitive psychology, social psychology to inform their marketing decisions. @rorysutherland

Watch a brief introduction to the day by Rory Sutherland

ALEX MEISL
Chairman of the UK Council at MMA, Chairman at Sponge Ltd, Co-founder at skins4things

Having been in the digital industry for 20 years, Alex has a wealth of experience in direct response, communications and mobile services for agencies/brands, media groups and mobile operators. Alex co-founded Sponge in 2002 and, more recently, was re-elected Chairman of the Mobile Marketing Association UK Council. In this role, Alex will lead the establishment of guidelines and best practices on the mobile channel in the UK.

He defines himself as a seasoned entrepreneur, a polyglot and an epicurean.

HUGH BOYLE
Global Head of Digital at OgilvyAction

Hugh has worked in interactive media since its inception in the early 90s. He formed his own digital media production company in 1998, which was named UK digital agency of the year in 2002 and 2003. Hugh joined the Ogilvy Group in 2005 and was central to establishing the digital shopper activation business at Ogilvy Action in London. Throughout his career, Hugh has worked on Coca-Cola, Virgin Atlantic, Kodak, Motorola, HSBC, Toshiba, Panasonic, GSK, Johnson and Johnson, Volvo and Vodafone.

Hugh is excited by the increasing synergy between physical and digital touch-points along the shopper journey. He has also spent the past 2 years working proactively to develop client solutions in the digital retail space. The result is considerable insights into emerging technologies and channels such as mobile, social media and near field communications. He is also a country singer and a father of 2 very cool teenagers. @hughboyle

SIMON STEBBING
Managing Director Digital Activation, OgilvyAction London

Simon has a wealth and range of digital experience across Nestlé, Hasbro, Bacardi, American Express, Cisco, Ford, Jaguar and Mazda not to mention various pharmaceutical clients. Ranging from digital interactive TV, mobile and web Simon brings a unique mix of ideas, technology, marketing and solutions to the table.

Close to his heart is the uptake of new technologies, consumer adoption, usage and behaviours and how they can be effectively applied to everyday marketing, to drive tangible and measurable results. It isn’t about technology for technology’s sake – it’s all about experiences. Simon has worked in the digital space for over 12 years and is jealous of those that have the chance to live and grow-up in this new, digital era (and who are effectively younger and cooler than him!). What he is learning and experiencing now, the generation of today and the future just do. @simonstebbing

CRISPIN HAYWOOD
Shopper Marketing and Analytics Director, OgilvyAction London

Crispin was P&G’s first ever global shopper-based design manager. He worked across household, hair care and oral care and Pampers in his 12-year career with the brand owner. He joined OgilvyAction in 2010 to head up the Shopper Marketing & Analytics department. Crispin has led strategic shopper marketing projects for Coke, Unilever, Kimberly Clark and Philips and is now leading the EMEA shopper marketing team on the SC Johnson account.

DANIJEL NOVAKOVIC
Creative Head of Brand Environments, OgilvyAction London

Even when space is at a premium, Dan believes passionately that every brand environment must have a powerful and compelling ‘shopper narrative’. It should influence every aspect and detail of the design from materials to lighting and from product information to build. And, when the story is executed with flair (and an impeccable attention to detail) a brand environment can entertain, educate and inspire consumers in a way no other channel can. It’s this creative approach that Dan applies to each and every project that lands on his desk.

MATT GIERHART
Head of Social, OgilvyAction London

Matt joined Ogilvy in 2010 having directed his own digital firm called The New Celebrity and worked in association with the Texas Board of Education to help rethink the way school districts and local communities communicate through digital channels. His ability to use the connections derived from social media to generate fantastic insights has already been instrumental in delivering award winning work for Ford, Duracell and 3M. Matt also heads up Social@Ogilvy - Ogilvy’s integrated approach to delivering social business solutions for clients. @mattgierhart

Morning session: 9am – 12.30pm

• 9.00: Welcome Coffee
• 9.15-9.45: Opening speech
  • Hugh Boyle, OgilvyAction Global Head of Digital
  • Alex Meisl, Chairman of the UK Council at Mobile Marketing Association, Chairman at Sponge Ltd, Co-founder at skins4things
• 9.45: Shopping Tour (1h30)
  • Shopping at home – Matt Gierhart, OgilvyAction London Head of Social
  • Shopping on the go – Simon Stebbing, OgilvyAction London Managing Director, Digital Activation
  • Shopping in store – Crispin Haywood, OgilvyAction London Shopper Marketing and Analytics Director
  • Shopping as an experience - Danijel Novakovic, OgilvyAction London Creative Head of Brand Environments
• 11.15: Break – Drinks
• 11.30: Closing speech - Rory Sutherland, Executive Creative Director and Vice-Chairman, OgilvyOne London
  and Vice-Chairman, Ogilvy & Mather UK
• 12.15: Q&A
• 12.30: End

Note: We will be serving a light lunch.

Afternoon session: 2pm – 5.30pm

• 14.00: Welcome Coffee
• 14.15: Opening speech
  • Hugh Boyle, OgilvyAction Global Head of Digital
  • Alex Meisl, Chairman of the UK Council at Mobile Marketing Association, Chairman at Sponge Ltd, Co-founder at skins4things
• 14.45: Rory Sutherland, Executive Creative Director and Vice-Chairman, OgilvyOne London and Vice-Chairman, Ogilvy & Mather UK


• 15.30: Shopping Tour (1h30)
  • Shopping at home – Matt Gierhart, OgilvyAction London Head of Social
  • Shopping on the go – Simon Stebbing, OgilvyAction London Managing Director, Digital Activation
  • Shopping in store – Crispin Haywood, OgilvyAction London Shopper Marketing and Analytics Director
  • Shopping as an experience - Danijel Novakovic, OgilvyAction London Creative Head of Brand Environments
• 17.00: Break
• 17.15: Q&A - Closing
• 17.30: Drinks

LOCATION

OgilvyAction
121-141 Westbourne Terrace
Paddington London
W2 6JR

CONTACT INFO

Name : Chloe Giessner
Email : chloe.giessner@ogilvy.com
Mobile: 07733225543

NOTE :

• There are no parking spaces available for this event
• For up-to-date travel information, please visit live travel news or click here to plan your journey.
• Due to ongoing Crossrail development, there have been major changes to Paddington Station. If you have any trouble finding us, please call Chloe 07733225543.