Driving demand and value from customers who are on the go...
Why it really is the year of the Mobile.

On 17th June 2010, Ogilvy London’s Digital Labs presents a day dedicated to exploring why 2010 really is the year of the Mobile.

We’ve invited global experts from the mobile community, along with leading innovative technology companies, to
demonstrate and dissect this new landscape. Our focus is to give clients both an overview on trends in mobile marketing and practical advice on harnessing the power and opportunity of the mobile platform.

Throughout the day our speakers and partners will help show clients mobile solutions for:

  • Driving consideration to get consumers to spend more time with brands through mobile
  • Triggering purchase conversion. Whether through wap, apps that interact in store, product review platforms or couponing, there are a variety of touchpoints to choose from
  • Driving loyalty and advocacy through after sales service, word of mouth, reviews and recommendations
  • How to test and learn from mobile activity
  • How to measure mobile

The exhibition will be open all day from 09.30 - 17.30. Presentations from the speakers will begin at 13.30 and finish at 16.55.

We hope you can join us for this exciting event.

Speakers

Jason DaponteJason DaPonte, Managing Editor, BBC's Mobile Platforms

Jason DaPonte is Managing Editor for the BBC’s Mobile Platforms. Jason is responsible for overseeing the content across the BBC’s mobile web, messaging and A/V offerings as well as looking at emerging areas including mobile broadcasting and out-of-home entertainment and information services. He is also Chair of the BBC Future Media Editorial Forum.

Previously, he was Executive Producer for bbc.co.uk, the world’s largest English-language website that covers a range of content from news to entertainment and user generated content. He was responsible for working to shape the overall editorial portfolio and strategy in line with audience needs and emerging technologies.

Anthony MarrisAnthony Marris, Managing Partner, iconmobile UK

Anthony Marris joined iconmobile UK in 2008 as a Managing Partner, bringing with him over ten years of European mobile experience, after founding First insight, a mobile marketing agency and working for Tier 1 mobile network operators Orange /France Telecom and O2/Telefonica.

Anthony is a keen marketer and continuously excited by the existing and future opportunities the mobile channel offers to brands and customers alike. By working with Brands, Operators and Handset manufactures iconmobile's design and technology combination is uniquely positioned to enable clients maximize this opportunity.

Over the last year iconmobile has delivered numerous mobile travel, retail, payment and entertainment solutions for national organisations including Network Rail (UK), Deutsche Bahn (GE), Barclays (UK) and Next (UK) in addition to international organisations including Xbox, VISA, and Walmart.

In his previous O2 roles, heading up Messaging, Strategic Partnerships and Data Marketing teams, Anthony was responsible for the evolution of new product revenue streams, developing international innovation programmes with VC’s and launching successful consumer propositions including O2 Active, i-mode & the O2 UK 3G launch. Prior to Telefonica, Anthony headed Orange UK & international Marketing teams, in addition to directing the marketing and re-branding activities within the France Telcom group.

Iconmobile group is one of the leading international design agencies and technology suppliers in the mobile world. The company employs over 120 highly skilled professionals across 6 markets including Europe (Germany, UK, France) US and Asia (Australia & Japan). Its service offerings for mobile applications include strategy and concept development, design, implementation and deployment. It works for a number of international mobile operators, media companies and consumer brands including Vodafone, France Telecom, O2, Nokia, Microsoft, BBC and BMW.

Jonathan MacDonald Jonathan MacDonald, Co-founder, this fluid world

Jonathan has spent over a decade assisting more than 100 companies including Ogilvy, Unilever, Kodak, BP, American Express, British Airways and Motorola.

His experience, contribution to the industry, entrepreneurial spirit and passion means that Jonathan is widely considered as one of the primary strategists and thought leaders in the digital space.

Previously, Jonathan has been the Sales Director of Blyk, Commercial Director of Ministry of Sound, the CEO of a Sky TV channel and a Chairman of the Music Industries Association.

Jonathan is also the MD of JMA which is an agency delivering specialist execution in communication strategies.

Simon AndrewsSimon Andrews, Founder, addictive Mobile

addictive is the full service mobile agency Simon launched at the start of this year.
Simon has been running digital agencies since 1995. He was one of three partners who launched what became Modem Media in Europe – growing a business from 6 people in one room in Soho to 250 people in London, Paris and Munich. Clients included IBM, General Motors, PlayStation, Nortel, Amazon, FT.com and Unilever Lynx.

He then joined DLKW in 1999 at the time of their management buy-out and built DLKW Dialogue into one of London's most respected digital agencies before launching Big Picture in 2005 which focused on emerging media such as mobile, social networks and newTV.

He joined Mindshare in November 2006 as Global Chief Digital Strategy Officer - focused on ensuring that key clients receive the best digital thinking and doing. Simon was also highly involved in developing the talent, product and processes necessary to deliver this thinking and doing. This led to a key role in architecting the recent restructure that saw Mindshare embrace digital across all disciplines. He left Mindshare last summer to work on the addictive launch. Before going digital Simon was Media Planning Director of Young & Rubicam and Zenith Media, and then Account Planning Director of Ogilvy Direct.

Henry Stevens Henry Stevens, Director of Media and Entertainment, GSM

Henry is Director of Media and Entertainment at the GSMA, in which role he leads the GSMA’s Mobile Media Metrics (MMM) Programme and has overall responsibility for all the Association’s activities in Mobile Advertising.

The GSMA represents over 800 mobile operators in 219 countries, and facilitates joint action between Operators to drive growth in the overall mobile industry ecosystem.

Henry has over fifteen years experience in the mobile telecommunications and media industries, including three years working for UK operator O2, where he was Head of Marketing Strategy and Planning, and over ten years’ strategy consulting, covering Europe, Asia and North America.

Dan KleinDan Klein, Media Accounts Director, Detica Group

Dan’s role is to shape and manage work for Detica’s media clients and take to market propositions around Copyright Infringement, including Detica CView™. He is the lead authority in Detica on how ISP’s and the Creative Industries can come together to make money from music, videos, books and games on the internet.

As an engineer by profession, Dan has had a varied career having started in Aerospace software design before moving to programme delivery as a management consultant at PA Consulting. At PA he acted as interim Group Programme Director for BT setting up and initially running the £4billion 21CN Programme as well as advising and delivering various other high profile ISP client programmes. More recently he was the Chief Operating Officer of a business, Crisp Thinking, to protect children from paedophiles on the internet.

Dan is fascinated by how new technologies can disrupt existing business models and revels in being able to find novel applications for seemingly unrelated technologies in order to make money. As a relative newcomer to the creative industries he is enjoying bucking the trend by trying to find ways to legitimise and monetise existing internet behaviours. He has a Masters in Business from the University of Warwick and a Masters in Engineering from the University of Cambridge

Scott SeabornScott Seaborn, Head of Mobile Technologies, Ogilvy Group UK

Scott created our mobile division in London and leads its operation across Ogilvy Group UK. He was one of the team that created Ogilvy London’s Digital Innovation Lab and his work has contributed towards winning 8 awards including a Cannes Lion in 2009. Prior to this he had won 12 awards for his work with mobile. Scott is Co-Chairman for The UK and holds a seat on the European Board at The Mobile Marketing Association. He also sits on the IPA Mobile Council.

Rory SutherlandRory Sutherland Vice Chairman, Ogilvy Group UK

Born in Usk, Monmouthshire in 1965, Rory read Classics at Christ’s College, Cambridge, before joining Ogilvy as a Graduate Trainee in 1988. After 18 months spent as the world’s worst account handler (as a desperate remedial measure he was once booked onto a time management course, but got the date wrong) Rory became a copywriter in June 1990. He has worked on Amex, BT, Compaq, Microsoft, IBM, BUPA, easyJet, Unilever, winning a few awards along the way. He was appointed Creative Director of OgilvyOne in 1997 and ECD in 1998. In 2005 he was appointed Vice Chairman on the Ogilvy Group in the UK in recognition of his improved timekeeping.

By an amazing stroke of luck (his brother is an academic) Rory first used the Internet in 1987. Hence he had the advantage in 1994 of knowing what it was and what it might do a few years ahead of many colleagues. Most people would have combined this knowledge of marketing and technology to make a fortune; not Rory. Instead he became the first Briton to have his credit card details stolen online, thereby losing £22.45.

In his spare time, Rory collects self-aggrandising job titles. He was President of the Direct Jury at Cannes in 2007, and was elected President of the Institute of Practitioners in Advertising in 2009. He is also the Technology Correspondent of The Spectator, the world’s oldest English language magazine. At quiet moments in the proceedings over the next few days you may like to pay a furtive visit to his blog at http://snipr.com/da9bq

Rory is married with twin daughters of 7 (Hetty and Millie) and lives in the former home of Napoleon III in Brasted in Kent. Unfortunately in the attic.

Exhibitors

2ergo
Bounce Mobile
Cross Platform
EA Mobile
Eagle Eye Solutions
Fring
Grapple
Mobgeo
Mofilm
Momac
mxp4
QRazystuff.com
Socialight
SpotID
Squace
StreamUK
The bright place
tigerspike
Velti
WIN
XS2THEWORLD

Agenda

Overview of the day:

09.30 – 17.30

 

Exhibitors display

13.30 – 16.55

 

Guest speakers

 

Speaker presentations:

13.30 – 13.35

 

Welcome and introduction

13.35 – 13.50

 

The mobile landscape and unlocking its potential

13.50 – 14.10

 

Impacting consumers consideration on the go

14.10 – 14.30

 

Special Guest

14.30 – 15.00

 

BREAK

15.00 – 15.20

 

Triggering purchase conversions

15.20 – 15.40

 

Driving loyalty and advocacy

15.40 – 16.10

 

How to measure mobile

16.10 – 16.30

 

Practical guide to mobile

16.30 – 16.55

 

Summary and close

We will be regularly updating this area of the site leading up to the event. For the moment please enjoy some past moments from our successful series of Digital Lab Days.



Lab Day Streaming

Video Stream

Location

Ogilvy
10 Cabot Square
London
E14 4GB