On January 21st Ogilvy Digital Labs opened the doors to 10 Cabot Square for a Branded Utility Day – the fifth such day the Lab has presented. The day of talks, discussion and exhibitions focussed on the apps, widgets, services and content that engages people in brand experience to drive consideration and purchase, strengthen relationships and make brands more meaningful in people’s everyday lives.
On the day we had speakers from Wired Magazine, Contagious, IBM, Ogilvy London + Singapore and Lastminute.com Labs along with exhibitors from Yahoo, Spotify, Six to Start, Inside Mobile, Velti, Win, Blinkx, Casefeed, Huddle, Shazam, Cross platform, Total Emersion, Mobilize-systems, Wiseguy and Matter2media.
Keep your eyes peeled for news of the next Digital Lab Day – in the meantime watch a recap of the day and download a selection of presentations from our guest speakers.
The Power of Utility - Brian Jensen @ Ogilvy - PDF (8mb)
The Banded Utility Landscape - Jess Greenwood @ Contagious magazine – PDF (1mb)
Utility as a Business Driver - Marko Balabanovic @ lastminute.com – PDF (4mb)






| 09.30 – 17.00 | Exhibitors Display – Bar area | |
| 13.30 – 17.00 | Branded Utility and guest speakers – Cutty Sark |
* full agenda to be distributed w/c 18 January
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You can also email us at brandedutility@ogilvy.com.
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